Manner und Fairtrade_EN

Responsible use of natural resources

With vegan enjoyment and fair trade! Because pink makes happy! 

And: people like Manner.

Säulen Nachhaltigkeit_EN


Vegan before we even knew!

The Manner wafer, which in the meantime has even become a Hollywood icon in the hands of Arnold Schwarzenegger, is our most popular vegan product. Even when it first appeared in a Manner product catalogue in 1898, at that time under the rather matter-of-fact name "Neapolitaner Schnitte No. 239", the Manner Original Neapolitaner Schnitte was vegan.

... and it's still vegan today!


Two packs of Manner wafers are eaten every second. For over 100 years, the Manner wafers in its original recipe and its unchanged format has been a bite-sized and crispy tender treat.

It doesn't get any better than this? Yes, it does!

Manner has been using 100% certified sustainable cocoa for all brand products since 2020. The next important step in sustainability followed in 2021, when all Manner wafer and cake products received the well-known FAIRTRADE cocoa seal.

Fairtrade Cacao X Manner


What is behind the FAIRTRADE cocoa label?

Products bearing the FAIRTRADE label are grown and traded according to the international standards of Fairtrade International.

The FAIRTRADE standards are the set of rules that smallholder cooperatives and companies must comply with along the entire value chain. They include social, ecological and economic minimum requirements to ensure sustainable development of producer organisations in the so-called developing countries.

FAIRTRADE commodity labels refer to a single fairly grown and traded commodity.

Only this specified ingredient in the blended product is FAIRTRADE certified - for example, the FAIRTRADE cocoa in the waffer.

Why Fairtrade makes the difference

  • FAIRTRADE is a holistic concept that offers smallholder families an alternative.
  • FAIRTRADE cocoa cooperatives are democratically organised. This brings many advantages: greater bargaining power, the possibility to make purchases collectively, easier access to financing and mutual learning and exchange.
  • The FAIRTRADE minimum price provides a safety net in volatile world market prices. The FAIRTRADE premium enables investments in social projects as well as in productivity-enhancing measures.
  • From passive recipient to active creator: the cocoa cooperatives are democratically organised and decide together in which social, ecological and economic projects the FAIRTRADE premium should be invested.
  • In the growing countries, advisors from the FAIRTRADE producer networks offer training and further education. The aim is to inform new producers about FAIRTRADE and to support existing producer groups in complying with the standards and in building management capacities. Contacts with local NGOs are also established.
  • Access to credits is a challenge for many smallholder families. FAIRTRADE certification is often a helpful step for cocoa cooperatives to access financing or contacts to microfinance institutions more easily.
  • Exploitative child labour and forced labour are expressly prohibited in fair trade. Respect for children's rights is a minimum requirement that every producer organisation must fulfil. If producer organisations are located in a region where child labour is widespread, they must include the fight against child labour in their FAIRTRADE development plan.
  • More and more often, smallholder cocoa cooperatives invest the FAIRTRADE premium in increasing productivity and quality. This gives them a chance to remain competitive on the world market.

The way of the cocoa

"As a development policy instrument for poverty reduction, it is possible according to FAIRTRADE standards to produce cocoa in mass balance/indirect traceability (so-called "mass balance").

You can find out more about the cocoa's journey, as well as many other related topics, directly on the FAIRTRADE website: