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Entering New Markets Overseas

Fall 1951 

“This afternoon, the New York Harbor informed us about the safe arrival of all our containers. After months of preparation, our wafers made it to the United States of America for the first time. We are excited to see how they perform in stores – and especially if Viennese Manner wafers meet the American taste.

This shipment was the first step towards internationalization. It took another 20 years until Manner wafers appeared on the big screen along with Arnold Schwarzenegger and in the glass vitrine of the café "Central Perk" in the popular TV show "Friends".